General Practice in a Post-Pandemic World: What GPs Are Expecting from Employers in 2025
The COVID-19 pandemic not only transformed the Australian healthcare system—it redefined what General Practitioners (GPs) expect from their employers. As we move deeper into 2025, the preferences, priorities, and professional goals of GPs have shifted significantly. It’s no longer just about the job—it’s about the lifestyle, the flexibility, the value placed on their well-being, and the alignment with modern healthcare demands.
At Nest Recruitment, we’ve seen this evolution first-hand. Today’s blog explores what GPs are really looking for in a post-pandemic healthcare environment—and how forward-thinking practices can attract and retain the best talent in this competitive space.
1. Work-Life Balance Is Non-Negotiable
Before the pandemic, many GPs accepted long hours and administrative overload as part of the job. Post-2020, the narrative has changed. GPs now want a balance between their professional responsibilities and personal well-being. This includes:
- Reduced after-hours requirements
- Flexible scheduling
- Options for telehealth shifts
- Fewer double bookings and rushed consultations
Work-life integration has become essential—not a luxury. General practice clinics that accommodate this need are more likely to attract skilled, long-term doctors.
2. Telehealth Isn’t Going Anywhere
Telehealth was a necessity during the pandemic, but in 2025, it’s become a preferred method for many GPs and patients. It saves time, reduces exposure, and increases reach—especially in rural or remote areas.
GPs are now actively seeking roles that include hybrid care models. They want:
- Telehealth consultations as part of their standard roster
- Training and tech support to improve virtual service delivery
- Flexibility to work remotely where appropriate
Practices offering this flexibility signal that they’re keeping pace with modern healthcare needs—and that appeals to today’s GPs.
3. Mental Health Support and Burnout Prevention
Burnout in the medical profession, particularly among GPs, reached record highs during and after the pandemic. As a result, GPs today value employers who prioritise:
- Mental health support and counselling services
- Regular check-ins from clinic leadership
- Reasonable patient loads
- Respectful, communicative work environments
Clinics that promote wellness, not just productivity, are fast becoming employers of choice.
4. Fair, Transparent Contracts with Competitive Rates
Economic uncertainty in recent years has made financial transparency more important than ever. GPs want contracts that are:
- Clear and easy to understand
- Competitive with market rates
- Free from unrealistic KPIs or patient quotas
- Flexible—with options for part-time or contract work
The trend toward contract and locum roles is particularly strong in 2025. GPs are seeking autonomy and variety in their careers, and flexible contracts give them the freedom to explore different working environments without long-term lock-in.
5. Opportunities for Ongoing Education and Career Growth
Finally, professional development is a key motivator. GPs want opportunities to grow in areas like:
- Chronic disease management
- Mental health and addiction services
- Digital health tools and AI integration
- Leadership and clinic management
Employers who invest in the ongoing education of their GPs will not only improve patient outcomes but also foster long-term loyalty and satisfaction.
How Nest Recruitment Helps GPs Navigate the New Normal
At Nest Recruitment, we understand that the role of a GP in 2025 is far more dynamic than ever before. That’s why we focus on placements that are aligned with the individual goals, values, and expectations of today’s GPs. Whether you're looking for a flexible, part-time telehealth role or a long-term contract with professional growth opportunities, we’re here to help you find the right fit.
We work with general practices, rural clinics, and healthcare networks across Australia to provide:
- Flexible GP job options
- Transparent, fair contract opportunities
- Access to diverse roles across metro and regional locations
- Supportive employers who value GP well-being
Final Thoughts
General practitioners are the backbone of Australia’s healthcare system. As their role continues to evolve post-COVID, so too must the expectations of employers. In 2025, it’s not just about filling shifts—it’s about creating sustainable, rewarding careers that prioritise the well-being of both doctor and patient.
If you’re a GP looking to explore new opportunities—or a practice ready to hire with purpose—get in touch with Nest Recruitment today.









